marketinque

CAC & LTV Calculator

Check whether your unit economics work. We compute lifetime value, the LTV:CAC ratio, and how long it takes to pay back acquisition cost.

Your numbers
Results

LTV : CAC ratio

3.3 : 1

LTV $4,000 · CAC $1,200

  • Customer lifetime33.3 mo
  • Monthly margin / customer$120
  • Lifetime value (LTV)$4,000
  • CAC payback10 mo
Healthy — solid unit economics; you can afford to invest in growth.

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