# marketinque

> marketinque is a governed AI agent that runs the whole marketing funnel: it plans and drafts every stage from positioning to advocacy across 46 channels. Drafts run on autopilot; every publish, send, and dollar of spend waits for human approval, and every action is written to a tamper-evident audit log.

Status: pre-launch. The agent currently runs marketinque's own funnel in production; a waitlist is open on the homepage.

## Core pages

- [Home](https://marketinque.com/): what the product is, the action gateway, the funnel map
- [About](https://marketinque.com/about): why it exists and how governance works
- [Blog](https://marketinque.com/blog): articles drafted by the agent, human-approved before publish
- [Lifecycle Marketing: The Post-Sale Half of the Funnel](https://marketinque.com/lifecycle-marketing): the post-sale silo (onboard, retain, advocate)

## Funnel stage hubs

- [Marketing Positioning: Stage Zero of the Funnel](https://marketinque.com/demand-generation/funnel/position): Own a clear place in the prospect’s mind.
- [Top-of-Funnel Marketing: The Attract Stage](https://marketinque.com/demand-generation/funnel/attract): Become known by the right people.
- [Lead Capture: The Capture Stage of the Funnel](https://marketinque.com/demand-generation/funnel/capture): Turn anonymous attention into permission.
- [Lead Nurturing: The Nurture Stage of the Funnel](https://marketinque.com/demand-generation/funnel/nurture): Stay top of mind and build trust.
- [Sales Activation: The Activate Stage of the Funnel](https://marketinque.com/demand-generation/funnel/activate): Close with minimal friction.
- [Customer Onboarding: The Onboard Stage of the Lifecycle](https://marketinque.com/lifecycle-marketing/onboard): Get customers to first value fast.
- [Customer Retention: The Retain Stage of the Lifecycle](https://marketinque.com/lifecycle-marketing/retain): Grow lifetime value.
- [Customer Advocacy: The Advocate Stage of the Lifecycle](https://marketinque.com/lifecycle-marketing/advocate): Turn customers into the loudest channel.

## Demand generation guide

- [What Is Demand Generation? The Complete Guide](https://marketinque.com/demand-generation): Demand generation is the marketing discipline of creating awareness and interest in your product so the right buyers come to you ready to talk. This guide defines it, contrasts it with lead gen, and maps the full funnel.
- [Demand Generation vs Lead Generation](https://marketinque.com/demand-generation/vs-lead-generation): Demand gen creates and captures interest across the whole journey; lead gen converts that interest into contactable records. Here is how the two differ, overlap, and work together.
- [Demand Creation vs Demand Capture](https://marketinque.com/demand-generation/vs-demand-capture): Demand creation builds new interest; demand capture harvests existing intent. Balancing the two is the core strategic tension in every demand-gen program.
- [The Demand Generation Funnel](https://marketinque.com/demand-generation/funnel): A stage-by-stage model of the demand funnel — from awareness through retention — with the conversion rates and metrics that matter at each step.
- [How to Build a Demand Generation Strategy](https://marketinque.com/demand-generation/strategy): A practical framework for building a demand-gen strategy: define your ICP, set pipeline goals, pick channels, and instrument measurement before you spend.
- [Demand Generation Channels](https://marketinque.com/demand-generation/channels): The channels that drive demand — content, paid, events, partnerships, and the dark funnel — and how to choose the mix that fits your motion.
- [Demand Generation Metrics & KPIs](https://marketinque.com/demand-generation/metrics): The metrics that tell you whether demand gen is working: pipeline, CAC, conversion rates by stage, and the leading indicators that predict revenue.
- [B2B Demand Generation](https://marketinque.com/demand-generation/b2b): Demand generation for B2B: longer cycles, buying committees, and account-level intent — and how the playbook differs from B2C.
- [Demand Generation Campaigns](https://marketinque.com/demand-generation/campaigns): How to plan, launch, and measure a demand-gen campaign end to end — from offer and audience to creative, channels, and attribution.
- [AI Demand Generation](https://marketinque.com/demand-generation/ai): How AI is reshaping demand generation — from autonomous campaign drafting and personalization to AI-driven measurement — and where humans stay in the loop.

## Free tools (no signup)

- [Demand Gen Funnel Calculator](https://marketinque.com/tools/funnel-calculator): Model visitors → leads → MQLs → SQLs → deals → revenue, and find your funnel's bottleneck.
- [Pipeline Goal Calculator](https://marketinque.com/tools/pipeline-calculator): Work backward from a revenue goal to the opportunities, SQLs, MQLs, and leads you need.
- [CAC & LTV Calculator](https://marketinque.com/tools/cac-ltv-calculator): Compute lifetime value, LTV:CAC ratio, and CAC payback months — with a health verdict.
- [ROAS Calculator](https://marketinque.com/tools/roas-calculator): Turn ad spend, impressions, CTR, and conversion rate into clicks, revenue, ROAS, and CPA.
- [Demand Gen Planner](https://marketinque.com/tools/planner): A connected planner that chains ICP and positioning into a revenue goal, channel budget split, funnel conversion, and ROI/payback — ending in a shareable plan.