What is top-of-funnel marketing?

Top of funnel (TOFU) is the awareness layer of the funnel: the content and channels that make future buyers notice you exist before they have any intent to purchase. Search, social, PR, podcasts, communities, and AI answer engines are the typical surfaces.

How many attract channels should one team run?

Traditionally two or three, because drafting is the bottleneck and thin presence everywhere loses to depth somewhere. An agent changes that math: drafting cost stops scaling with channel count, so coverage can widen while humans only gate what actually publishes.

Does the agent post to social automatically?

No. Drafts run on autopilot, but every publish to a public channel is classed REQUIRE_APPROVAL and waits in the approval queue. Public publishing is a permanent human gate in the policy matrix, not a setting you can fat-finger.

Top-of-Funnel Marketing: The Attract Stage

The attract stage is top-of-funnel marketing: becoming known by the people your positioning was written for. The work is showing up where they already look, in search results, social feeds, podcasts, communities, and increasingly inside AI answers, with something genuinely worth their attention.

Why this stage decides so much

Attraction compounds. One pillar article becomes ten posts, a podcast pitch, and a data study, and each asset keeps working after you stop pushing it. The trap is thinness: most teams pick the two channels they enjoy and starve the rest, not because the others lack demand but because drafting for nineteen channels is a full-time job.

Attract plays you can ship

Publish a teardown series: audit a real site or product in public.
Turn one pillar article into ten social posts and one video script.
Pitch the niche podcast your ICP actually listens to.
Run a co-marketing webinar with an adjacent, non-competing brand.
Ship a free tool that ranks for one high-intent keyword.

How marketinque runs the attract stage

The agent works these channels on a loop. Drafting runs on autopilot; every publish, send, and dollar of spend waits in your approval queue, and every action lands in a tamper-evident log.

Technical SEOXPRPodcastsPaid socialCommunitiesAI answer enginesContent atomizationAEOPaid searchInfluencersLink buildingGuest postsData studiesMediumSyndicationProduct HuntField eventsOut-of-home

Autopilot drafts here include seo audit, draft x post, draft pr pitch, draft podcast pitch, generate social ad creative, draft community reply, and 13 more.

The numbers that tell you it works

Qualified organic traffic (visitors who match the ICP, not raw sessions)
Non-branded search impressions and their trend
Mentions inside AI answers for your category queries
Cost per qualified visit on paid channels

Free tool for this stage

ROAS Calculator
Turn ad spend, impressions, CTR, and conversion rate into clicks, revenue, ROAS, and CPA.

Attract stage questions

What is top-of-funnel marketing?: Top of funnel (TOFU) is the awareness layer of the funnel: the content and channels that make future buyers notice you exist before they have any intent to purchase. Search, social, PR, podcasts, communities, and AI answer engines are the typical surfaces.
How many attract channels should one team run?: Traditionally two or three, because drafting is the bottleneck and thin presence everywhere loses to depth somewhere. An agent changes that math: drafting cost stops scaling with channel count, so coverage can widen while humans only gate what actually publishes.
Does the agent post to social automatically?: No. Drafts run on autopilot, but every publish to a public channel is classed REQUIRE_APPROVAL and waits in the approval queue. Public publishing is a permanent human gate in the policy matrix, not a setting you can fat-finger.

Put the attract stage on autopilot

marketinque drafts this stage alongside the other seven and holds everything that ships for your approval. Join the waitlist and we will email you when it opens up.

The full funnel guide What is demand generation?

Made with marketinque